Overview
GOALS
- Provide a high-end listening experience.
- Design a product that is convenient and easy to use.
- Design a product that is long-lasting and comfortable.
- User-friendly design
- Enable personalized customization options for users.
- Develop a product that boasts a high-end and luxurious aesthetic
ABOUT
No matter how interesting an activity may be, no one enjoys stress.
And to avoid stress would be like trying to do a vigorous exercise without sweating;
but that’s exactly what we tried to do with the headphones.
Everything about the design is focused on delivering incredible sound and comfort with enhanced simplicity.
As part of a research development in the headphone market, we discovered some interesting finds as regards to peoples’ needs.
With these, we were able to determine a common volume and this was our starting point for developing a brand to meet a broad range of needs
Understanding
People
Throughout the duration of the project, we utilized both primary and secondary research methodologies, incorporating both qualitative and quantitative data.
We conducted primary research through direct interviews and surveys to gather insights into user pain points and identify which features should be incorporated into the headphones.
However, since this primary research was geographically limited to our immediate surroundings, we relied mostly on secondary research to obtain the necessary data for this project.
Pain Points
1
Music Sharing
I need to be able to share a song I’m listening to with someone else easily.
2
Easy Pause
I need an easy way to pause and play music while using my headphones.
3
Earpad Replacement
It’s too much work replacing the ear pads of my headphone when they need to be replaced.
4
Battery Level
My headphone sometimes die at odd times or when i’m enjoying a song.
Selected Personas
Design Process
In order to conceptualize the appearance and tactile qualities of the headphones, we established the following guiding objective:
- Utilizing data obtained through user research and competitive analysis, create a sketch of the headphones with consideration for the following categories: shape, comfort, accessibility, material, dimensions, and sizing.
Sketches
Digital Wireframes
3D Design
Logo
Coming up with a name for the headphones was a humorous and imaginative process. After a long day of trying to come up with a name,
I decided to take a break and as I looked around the room, my eyes landed on a crack in the wall. That's when it hit me - "Crack" would be the perfect name for the headphones.
The design of the word logo was inspired by that moment, and the brandmark logo actually came to me in a dream later that same night.
This was passed on to the team and the graphic designer brought it to life.
A flat and simple logo was also created for a mobile-first design experience so it can present well across different mediums.
Competitive Audit
During the competitive audit and market research, the major goals were to figure out who our key competitors are, what they were doing right and what their weaknesses are in order to help improve our product. The following are the guiding questions used to determine the goals.
- Who are our key competitors?
- What is their best headphone in the market, how much is it and what quality does it possess?
- What are the competitors strengths?
- What are the competitors weaknesses?
Bose
- Strengths: Strong brand reputation and awareness, high-quality sound, innovative products, a wide range of products.
- Weaknesses: Higher pricing, limited distribution channels.
- Opportunities: Expansion into new markets, development of new product lines, leveraging new technologies
- Threats: Intense competition, rapidly changing consumer preferences, economic downturns
Sennheiser
- Strengths: Strong brand reputation, high-quality sound, innovative products, a wide range of products.
- Weaknesses: Higher pricing, limited distribution channels.
- Opportunities: Expansion into new markets, development of new product lines, leveraging new technologies.
- Threats: Intense competition, rapidly changing consumer preferences, economic downturns.
Beats
- Strengths: Strong brand recognition and reputation, stylish design, aggressive marketing, wide distribution channels.
- Weaknesses: Limited product range, higher pricing.
- Opportunities: Expansion into new markets, development of new product lines, partnerships and collaborations.
- Threats: Intense competition, rapidly changing consumer preferences, economic downturns.
Sony
- Strengths: Strong brand recognition and reputation, wide range of products, good sound quality.
- Weaknesses: Limited distribution channels, lack of brand awareness.
- Opportunities: Expansion into new markets, development of new product lines, leveraging new technologies Threats: Intense competition, rapidly changing consumer preferences, economic downturns.
Features
The Crack headphones will provide a comfortable listening experience from one person to the next with these unique features:
- Link-Up: The headphones come with an incredible link-up feature that allow Crack headphones connect wirelessly allowing two or more users listen to the same music from one source with just a push of a button either on the headphone or in the Crack app.
- Smart Pause: The Smart Pause feature ensures that users can easily pause their music by simply removing the headphones, allowing for seamless transitions between listening and speaking with others.
- Replaceable Earpads: The replaceable earpads feature allows users to keep the headphones in excellent condition, which helps to enhance comfort and extends the lifespan of the headphones.
- LED Battery Indicator: The LED battery indicator feature provides users with an easy way to check the battery life of their headphones at a glance, which helps to ensure they never run out of battery during extended listening sessions. There are five charge levels represented by the letters C R A C K which glows.
- Detachable Cables: The detachable cable feature allows users to switch between different cables depending on their needs, such as a longer cable for use at home or a shorter cable for use on the go. The headphones can both be used wired or wirelessly, the cables come in different colors and design like the ear pads which can also be replaced and is also available for the “Glow in the Dark”, “Party” and “Gold” editions.
- Premium and Luxurious Feel: The project is designed to cater to the luxurious market, so a premium and luxurious look and feel is a key goal of the project. This will help to differentiate the headphones from other products on the market and appeal to a discerning audience.
- AI: The headphones incorporate the use of Artificial Intelligence (AI) technology to equalize sound and provide a superior listening experience. Through AI, the headphones can automatically adjust the levels of different frequencies in the audio signal to optimize sound quality and ensure a more personalized listening experience.
Tools
WE SHAPE OUR TOOLS TO SHAPE US
Meet the
Crack Headphones
Team
Kamil Oseni
UX Researcher, Human Interface & Product Designer
VIEW PORTFOLIO
Ria Kunti
3D
Crixx Ayo
Graphic Designer
Kasali Abimbola
3D
Going Forward
By securing sufficient funding and conducting further market research,
we aim to develop a prototype of the headphones with enhanced refinement.
Music is so important that they say it is food for the soul.
We wanted to make headphones that make a user feel connected to every sound.
Hence, the emergence of the
Crack Headphones.
You are a message away from getting the best service ;)
I am always happy to hear from you! Get in touch with me. Simply use the form or connect with us on social media, email or by phone.
Email
Kamilzoseni@gmail.com
Phone
+1 (437) 974-4373
